Design and illustration studio of Nathan McDonald: branding specialist and Certified StoryBrand Guide
Design and illustration studio of Nathan McDonald: branding specialist and Certified StoryBrand Guide
The marketing team at Visit Milwaukee was nearing the launch of their rebrand and needed to quickly execute a large suite of new brand collateral. My team partnered with their in-house team to expand their capacity and lead an intensive design sprint that required daily collaboration and thoughtfulness. This approach not only met their tight deadlines but also developed frameworks and templates to sustain consistent execution beyond the launch.
This project was created in collaboration with my brand foundations company, Low Octave. The new logo and color scheme was created by the talented folks at Ocupop.
"Nathan and his team just get it, making the work process seamless and efficient. They asked the right questions, delivering beyond expectations. The design and copy assets were crafted with care, considering long-term use. Their professionalism and creativity sets them apart. I’d hire them again in a heartbeat and would recommend them to anyone looking for top-notch marketing services."
KATHRYN LAVEY
Creative Director, Visit Milwaukee
See a detailed view of this poster here.