Logo and identity design for wellness center

The owner of RealBeautifulYOU—a health collaborative and wellness center in Rockford, Illinois—needed a visual identity and message that conveyed their value as an alternative solution to clients who felt overlooked by conventional health programs. It also needed to convey their personality as an inviting, empathetic guide for their clients' wellness journey.

Using my iterative design process, we created a unique logo that combined a pelican with a flower to represent unexpected beauty and discovery. We also used the StoryBrand framework to craft a message that invited their ideal clients into an empowering story of transformation.

This project was created in partnership with my talented friend, Aaron Johnson.

Brand color palette

Wellness solutions "quick pitch"

Wellness solutions are either too formulaic or too complicated to give the personalized attention and guidance you deserve. We understand the frustration this causes and believe there is a better way that won’t leave you feeling overwhelmed and isolated. RealBeautifulYOU provides personalized wellness plans and certified guidance to meet your individual needs and body type—empowering you to live a healthy lifestyle with joy and support.