Design and illustration studio of Nathan McDonald: branding specialist and Certified StoryBrand Guide
Design and illustration studio of Nathan McDonald: branding specialist and Certified StoryBrand Guide
Greenlink Energy Solutions had a website that served them well for many years but didn’t fully capture their value as an industry-leading brand that cares about their customers' challenges and aspirations. My team guided their executive and sales teams through a process to identify the core needs of their customers and how Greenlink meets those needs with their unique suite of energy solutions.
We then used those insights to create a sales funnel system, developing their core messaging, website, lead-generating assessment guide and email campaign—positioning them as the clear choice for residential and commercial energy solutions.
The below items showcase some of the design and illustration assets I created.
This project was created in collaboration with my brand foundations company, Low Octave.
RESIDENTIAL
Your home is supposed to be the perfect stage for your family’s awesome next chapter, but instead it’s uncomfortable and expensive to operate. Greenlink solves those problems using a custom approach that blends technologies including solar energy, next-gen sealing and insulation, and high-tech HVAC. The result is a house that’s efficient, comfortable and sustainable—and a home where your family can thrive.
COMMERCIAL
Greenlink’s solar solutions turn energy into a competitive advantage for businesses by cutting their bills by an average of $4,000 per month—money they can reinvest on growth. You end up with hyper-affordable electricity, and we also make the project itself affordable, thanks to a dedicated incentives team that makes sure our clients take advantage of every rebate and incentive. As a result, our average customer system pays for itself in just a couple years.
It's one thing to design an attractive backdrop for a brand; it's another thing to make sure that design accounts for how it will interact with its environment. Greenlink wanted to incorporate two TV displays—one for a looping promo reel and another for live presentations—including space for a podium. I identified the proper size and height for the displays and an appropriate design to support the functionality Greenlink desired.