Sizz N Fizz (visual identity)

The owners of Prairie Street Brewing Co. had a big vision for a new smash burger concept, but needed a trusted partner who could bring its personality to life. Backed by years of successful work for their brewery, my team was chosen to guide them through a robust branding process that included a strategy workshop, naming, logo design, vehicle wrap, packaging, apparel and website design. The smash burger food truck launched in 2022 as Sizz N Fizz and has become #1 on Yelp's Top 10 food trucks in the Rockford area.

This project was created in partnership with my talented friend, Aaron Johnson; photography by Catalyst.